live the rules.
build the life.
keep it 1,000%
For 21 days, you’ll face one rule, one prompt, and one challenge a day, to commit to showing up 1,000% real.
Join the challenge
After filling out the form, you'll receive an email with instructions and material to follow along. We can't wait to see you inside the challenge.
How it works
Everyday, for 21 days, you'll commit to the following:
one daily rule focus
Walk through 1 Rule per day . You’ll re-read it, reflect on it, and live it out in real time.
one journal prompt
No fluff prompts. These go straight to the soul. Designed to clear mental fog, create clarity, and anchor you to action.
one real-life application
Each Rule comes with a challenge—something to do that very day. No more theory. It’s time for traction.
one commitment to stay 1,000% real
Every day ends with a personal gut-check. No matter the Rule, the standard is the same: Did I show up real today?
The Rules
If you miss a day, restart. The standard is pursuit, not perfection — but halfway isn’t an option here. Show up every time.
No fake journaling. No shortcuts. Be brutally honest with yourself and your actions. The work only counts if you keep it real.
Invite one or two people to join you. The challenge gets better with a crew, and the growth you create together will multiply fast.
Progress beats perfection every time. Recognize the steps you took, no matter how small, and keep stacking them.
One day at a time. No hiding. Share your journey with the hashtags #1000Real and #21Rules so others see the standard in action.
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A word from Coach Berto
“I wrote these Rules for people who are ready to stop talking about change and actually become it. If you’re here, I already believe in you. Now it’s time for you to prove it to yourself. Let’s get it. Let’s stay real. Let’s change the game.”